Case overview
A new online shopping business encountered multiple issues with their store, including outdated and improperly licensed themes, functional problems, and SEO challenges. By updating the theme, resolving display and layout issues, developing custom code, and optimizing for SEO, we transformed the store into a modern, user-friendly, and highly functional e-commerce site. The result was an improved shopping experience and significantly better SEO performance.
Involvement
The Brief
A new online shopping business faced critical issues with their e-commerce site due to an outdated and improperly licensed theme provided by a previous programmer. The goal was to update the theme, resolve display and layout problems, develop custom functionality, and optimize the site for better SEO performance.
Our Approach
- Theme Purchase and Update: Acquired and installed the latest version of the theme.
- Display and Layout Fixes: Corrected product display issues and enhanced layout responsiveness across devices.
- Custom Code Development: Wrote new code to add necessary features, such as improved color options and other custom functionalities.
- Error Fixes: The default code that shipped with the theme was filled with numerous errors. Fixed the errors.
- SEO Optimization: Implemented Google Tags and worked on improving the site’s SEO ranking.
The Results
- Proper Licensing: Ensured the theme was properly purchased and licensed.
- Enhanced User Experience: Improved product display, layout, and responsiveness across devices.
- SEO Improvement: Dramatically improved search engine rankings by fixing errors and implementing best practices.
- Successful Launch: The store is now running smoothly, providing a better shopping experience and meeting client expectations.
